Trying to update my biography on about.me/victoriacheng but there isn't enough text space!
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VICTORIA CHENG (born New York, United States) is a published writer, digital strategist, presenter and producer. Education: Bachelor of Arts degrees in Journalism (Broadcast), German Language & Linguistics, and studies in Comp Science. Currently: Masters in Nutrition
HONG KONG: She began her career in the Food & Beverage industry in 2006, helming the business development and franchising of start-up restaurant group, Concept Italian Company. Quickly over three years, the group saw numerous accolades for each of their restaurant concepts, notably Duke’s Burger and Caffé Vergnano 1882.
SINGAPORE: Victoria combined her passion and curiosity of the city-state’s bursting F&B scene and became an established writer, food critic and social media personality.
JOURNALISM: Awarded for a co-coverage feature article concerning local farms and sustainable practices in Singapore. She was also the project editor for dining books and a food critic for multiple issues of Tatler Best Restaurant Guides. She is currently a judge on several prestigious restaurant award panels.
EDITOR: Victoria expanded her repertoire by joining the digital publishing space as Singtel's editor-in-chief building from the ground up, Singtel’s first online magazine www.notatourist.sg. At its peak, reached more than 20,000 page views a day.
STORYTELLING: Contributing writer for various news and lifestyle publications. Moreover, she consults for a number of the Asia-Pacific region's largest F&B brands on social media marketing, operations, branding and menu development. She directs and produces video content for brands, as well as TV presenting.
BLOG: Originally an outlet for her casual musings, her blog garnered interest amongst the social media community, leading to invitations to conferences alongside Hong Kong’s prominent chefs, journalists and television personalities. Panels include Millennial 20/20, Singapore Writer’s Festival.
FITNESS: Victoria maintains an active lifestyle with a 2nd Dan Black Belt with 20+ years of practice in Taekwondo and competition Ballroom Dancesport. Also: snowboarding, diving, horseback riding, tennis, and archery.
Victoria’s formal brand endorsements include: Adidas, Shiseido Professional, SK-II, Cle de Peau Beaute, Nespresso.
[See press coverage here: Press ]